What is a podcast in marketing?

A podcast in marketing is an audio content strategy. It helps build brand awareness and establish thought leadership. It also engages with customers directly. Podcasts allow businesses to share valuable information and industry insights. They connect with their audience in a more personal way.

How do I start a podcast and get paid?

To monetize a podcast, focus on growing your audience first. Once established, you can explore various revenue streams. These include sponsorships and affiliate marketing. Offering premium content is another option. Crowdfunding through platforms like Patreon can be effective too.

What type of business would a podcast be?

A podcast can be a standalone business or part of a larger content strategy. It can be classified as a media production business or a content creation service. It may also be part of a broader digital marketing strategy. The classification depends on its focus and monetization approach.

Is it profitable to start a podcast?

While podcasts can be profitable, success isn't guaranteed. Profitability depends on factors like audience size, niche, monetization strategy, and consistency. Many successful podcasts take time to build a loyal audience before becoming profitable.

How much does it cost to start a podcast business?

Startup costs can vary widely. They can range from as little as $100 for basic equipment to several thousand for a professional setup. Key expenses include a good microphone and editing software. You'll also need to budget for hosting fees and marketing costs.

Is a podcast a product or service?

A podcast is a product and a service. It's a product in the sense that it's a piece of content that can be consumed. However, it's also a service because it provides information, entertainment, or education to listeners.

How do businesses use podcasts?

Businesses use podcasts to establish thought leadership and provide valuable content to customers. It's also used to build brand awareness, generate leads, and create a new revenue stream. They can also use podcasts for internal communications or training.

How do I create a podcast for my business?

To create a business podcast, start by defining your goals and target audience. Choose relevant topics and plan your content. Invest in good recording equipment. Decide on a consistent publishing schedule.

27 Best E-commerce Podcasts (How to Grow Your Business)

Ecommerce Podcasts: 27 Best in 2025 (How to Grow Your Business) blog

The digital world is ever-changing, and keeping up is essential for e-commerce success.

This is where podcasts play an important role. They are a powerful tool for learning expert tips, useful strategies, and the latest trends in the e-commerce world.

This guide lists the 27 best e-commerce podcasts to help you stay on top of your game.

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Takeaways

E-commerce podcasts offer valuable insights from industry experts.
Listening to podcasts is a convenient way to stay updated on trends.
Top podcasts cover diverse topics like marketing, operations, and growth strategies.
Choosing the right podcast depends on your specific business needs and goals.
Implementing lessons from podcasts can lead to significant business improvements.
Making podcast listening a regular habit can enhance your professional development routine.

27 Top E-commerce Podcasts

1. Shopify Masters

Hosted by Shuang Esther Shan and Adam Levinter, Shopify Masters offers valuable insights for turning business ideas into successful companies. An official podcast from Shopify, it discusses global presence and direct-to-consumer (DTC) strategies.

Each episode delivers practical advice with real-world examples. Entrepreneurs will find it an essential resource.

2. The E-commerce Playbook

Taylor Holiday and Richard Gaffin bring their expertise to The E-commerce Playbook. The podcast focuses on profitable scalability for DTC businesses. It dives deep into crucial topics like customer retention and marketing strategies.

This podcast offers actionable insights, helping you take your business to the next level.

Tip

Check out our guide on e-commerce marketing for additional strategies.

3. Brave Commerce

Rachel Tipograph and Sarah Hofstetter host Brave Commerce. It is one of the best e-commerce podcasts out there today. It features insights from leaders of large E-commerce brands.

The show covers omnichannel journeys, fulfillment strategies, and customer experiences. Consider this podcast if you’re looking for insights about established e-commerce brands.

4. Future Commerce

Future Commerce podcast show page on Apple.

For those interested in the bigger picture, Future Commerce is a must-listen. Hosted by Phillip Jackson and Brian Lange, it analyzes industry trends and their wider implications.

Topics include sustainability in e-commerce, evolving customer behaviors, and long-term business strategies. Future Commerce podcast has a forward-thinking approach to market trends.

5. The Kara Goldin Show

Kara Goldin, founder of Hint Water, brings her wealth of entrepreneurial experience to the Kara Goldin Show. It features inspiring stories from successful e-commerce professionals and business leaders, focusing on themes like risk-taking, effective hiring, and perseverance in business.

Among the top e-commerce podcasts, it’s perfect for entrepreneurs looking for practical advice from those who’ve been in the trenches. New episodes are available every couple of days.

6. E-commerce Conversations

Eric Bandholz, founder of Beardbrand hosts E-commerce Conversations, offering a candid look at the real experiences of entrepreneurs in e-commerce.

The podcast covers a diverse range of niches. From marketing strategies to operational challenges, guests provide honest insights into strategies for success.

7. Build an Obsession Brand

Maureen Mwangi brings her brand growth expertise to Build an Obsession Brand. It focuses on digital marketing, retail strategies, and product differentiation. This podcast is a goldmine for e-commerce businesses aiming to stand out.

Mwangi brings vast experience from working with brands like L’Oréal and Chobani. Her expertise adds credibility to her advice on building strong e-commerce brands.

8. E-commerce Evolution Podcast

Brett Curry’s E-commerce Evolution Podcast explores strategic marketing and industry trends. It covers social ads, search ads, email marketing, and AI’s role in e-commerce.

Marketers wanting to stay ahead will find it invaluable. Curry’s interviews with experts offer actionable tips for boosting marketing for e-commerce businesses. New episodes come out at least twice a month.

9. The CPG Guys

For those in the consumer packaged goods (CPG) space, The CPG Guys podcast is an essential listen. Hosts Peter V.S. Bond, Sri Rajagopalan, and Bryan Gildenberg bring their industry knowledge to discussions on channel optimization, ad strategies, and market research.

10. E-commerce Influence

Although it stopped publishing new episodes in 2022, the E-commerce Influence podcast made a return recently. Hosted by Austin Brawner, it remains a valuable resource for online businesses.

With over 350 episodes, the podcast covers strategies for achieving seven-figure growth. Topics range from productivity hacks to content marketing, SEO, and Facebook advertising.

11. E-commerce Lifestyle

Anton Kraly’s E-commerce Lifestyle podcast focuses on dropshipping and building e-commerce authority. Kraly shares insights on niche selection, e-commerce store setup, and traffic generation.

The podcast is particularly valuable for those new to dropshipping or looking to optimize their existing operations.

12. My Wife Quit Her Job

Steve Chou’s podcast, My Wife Quit Her Job, features success stories from online business owners. It covers topics like Amazon selling strategies, product sourcing tips, and effective marketing channels.

Chou brings an approach that extracts detailed strategies from his guests, providing listeners with actionable steps they can apply to their businesses.

13. Honest E-commerce

Chase Clymer’s Honest E-commerce podcast lives up to its name. It provides real, unvarnished experiences and lessons from e-commerce professionals.

The show covers unexpected wins, scaling strategies, and insights from industry experts. With its focus on transparency, this e-commerce podcast offers a refreshing perspective on the challenges and opportunities in e-commerce.

14. EcomCrew

Hosted by seven-figure store owners Mike Jackness and Dave Bryant, EcomCrew offers practical advice based on real-world experience. The podcast covers everything from product launches to e-commerce marketing strategies and behind-the-scenes operations.

What sets EcomCrew apart is the hosts’ willingness to share their successes and failures. As entrepreneurs, they’ve faced common challenges others face and their insights are invaluable.

15. The $100 MBA Show

On Omar Zenhom’s The $100 MBA Show, you get quick, actionable lessons relevant to online businesses. Although it’s not exclusively about e-commerce, it can be quite insightful.

With over 2,300 episodes, this daily podcast covers topics like customer support and retention strategies. The bite-sized format makes it easy to incorporate into your daily routine.

16. E-commerce Fastlane

Steve Hutt’s E-commerce Fastlane podcast discusses the technical aspects and marketing tactics crucial for E-commerce success. It covers topics and newer technologies like AI, e-commerce automation, and NFTs.

Hutt’s expertise as a Shopify expert adds an extra layer of value for users of this popular platform. The E-commerce Fastlane podcast is updated every week.

17. ModernRetail Podcast

Hosted by Cale Weissman, the ModernRetail Podcast brings stories from legacy retailers and up-and-coming DTC startups. This podcast is for you if you’re interested in industry disruption and influencer marketing.

The podcast has featured executives from brands like Levi’s and Crocs. The caliber of guests gives listeners insights into how established companies adapt to the digital age.

18. DTC POD

Jay Desai and Ramon Berrios host DTC POD. The podcast takes listeners behind the scenes of fast-growing direct-to-consumer brands. It focuses on growth strategies and product development.

The hosts have backgrounds in UGC and content creation. This adds a unique perspective to their discussions on brand building and marketing.

19. Make It Big Podcast

Produced by BigCommerce, the Make It Big Podcast features various company leaders. They discuss omnichannel strategies and provide actionable advice. This podcast stands out for its focus on practical tips that can be implemented across different e-commerce platforms.

Whether you’re using BigCommerce or not, the insights shared on marketing and e-commerce trends can benefit anyone selling online.

20. E-commerceFuel Podcast

Andrew Youderian’s E-commerceFuel Podcast offers in-the-trenches discussions for seasoned entrepreneurs. The podcast has a community of over 1,200 experienced e-commerce professionals backing it.

The podcast dives deep into digital marketing, finance, and inventory management. Guest share real-world experiences, helping entrepreneurs facing the challenges of scaling their e-commerce businesses.

21. Retail Remix

Alicia Esposito hosts Retail Remix, a podcast about technology and customer experience in retail. It’s perfect for e-commerce professionals looking to improve their brand’s digital presence.

The episodes share tips on creating better customer experiences. Industry experts and innovators offer insights to help listeners stay ahead. In today’s fast-changing retail world, Retail Remix is a must-listen.

22. Unofficial Shopify Podcast

Kurt Elster’s Unofficial Shopify Podcast goes beyond platform-specific tips. It offers broader e-commerce wisdom and is a must-listen for Shopify users. The discussions on brand identity, customer experience, and team building are relevant to all e-commerce entrepreneurs.

Elster takes an approach that combines practical advice with broader strategic insights. It benefits businesses at any stage.

23. Stairway to CEO

Lee Greene’s Stairway to CEO podcast features untold stories of CEOs and their journeys to success. This show is particularly inspiring for aspiring e-commerce leaders. It offers insights into the mindset required to run a successful online business.

You’ll find strategies for overcoming challenges and tips for career progression. Guests share personal narratives offering a unique perspective and highlighting the human side of building an e-commerce business.

24. The Jason & Scot Show

Hosted by Jason “Retailgeek” Goldberg and Scot Wingo, The Jason & Scot Show combines industry leader interviews with deep dives into e-commerce topics. This podcast is known for its timely coverage of E-commerce news and trends.

The hosts bring extensive experience in retail and e-commerce, adding depth to their analysis and discussions.

25. Hit Subscribe

Hit Subscribe focuses on subscription-based e-commerce. It’s hosted by Katrina Nguyen and Chase Alderton. This podcast is a must-listen for anyone in the subscription box business or those considering a subscription model.

Topics include retention strategies and acquisition tactics. It also covers optimizing subscription models for long-term success.

26. Up Arrow

William Harris brings his diverse experience in e-commerce and SaaS to the Up Arrow podcast. It covers paid media strategies, e-commerce consultancy, and growth tactics for e-commerce stores.

The podcast offers a well-rounded view of what it takes to succeed in online business and retail. Harris’s background with major brands like Nike and Nickelodeon adds credibility to his insights and advice.

27. Operators

The Operators is a podcast hosted by a powerhouse team. The quartet of Jason Panzer, Sean Frank, Matthew Bertulli, and Mike Beckham dissect industry topics weekly.

The podcast shares high-level strategies from successful E-commerce merchants. It’s valuable for those aiming to scale their businesses to eight or nine figures. Topics include scaling, pivoting, and maintaining authenticity.

Why E-commerce Podcasts Matter

The Rise of Podcast Popularity

Podcasts have exploded in popularity over the past decade. There are 129.9 million podcast listeners in the U.S. alone. The high listenership isn’t just a passing trend. It reflects how people are consuming information in our busy, multitasking world.

Note

For e-commerce entrepreneurs, podcasting offers a powerful marketing channel and the chance to make money podcasting through sponsorships, affiliate deals, and digital products. It’s a smart way to share insights, grow your brand, and earn income at the same time.

Benefits of Listening to E-commerce Podcasts

E-commerce podcasts offer a unique blend of convenience and valuable content.

They allow busy E-commerce entrepreneurs like you to learn on the go, whether you’re commuting or tackling mundane tasks. But the benefits go far beyond mere convenience.

Podcasts let you learn from industry experts. These leaders share their stories, successes, and even failures. Topics range from digital marketing strategies to helpful business tips.

Podcasts also keep you updated on the latest trends in the e-commerce industry. You learn what’s working for top brands today. This helps you stay ahead and adjust your strategies.

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How to Choose the Right E-commerce Podcast for You

Woman holding smartphone and listening podcast.

With so many excellent podcasts available, it’s important to choose the ones that best align with your business needs and goals. Here are some tips to help you select the right podcasts:

Identify Your Business Needs

Start by considering your current challenges and goals. Are you looking to improve your marketing strategies or scale your business? Choose podcasts that focus on the areas where you need the most help or want to expand your knowledge.

Look for Relevant Topics

Match the podcast content to your specific industry or niche. General E-commerce advice can be useful. However, podcasts that cater to your particular market can provide more applicable insights.

Check the Host’s Credentials

Check the podcast website to ensure it is led by experienced professionals with a track record of success. Look for hosts who have built successful businesses or have extensive experience in the industry.

Listen to a Few Episodes

Before committing to a podcast, listen to a few episodes to get a feel for the style and content quality. This helps determine if the podcast resonates with you and provides the kind of information you want.

Maximizing Your Learning from E-commerce Podcasts

Woman's backview listening to podcast while jotting down.

To get the most out of the podcasts you choose to follow, consider these strategies:

Create a Listening Schedule

Set aside dedicated time for podcast consumption. This could be during your commute or as part of your weekly professional development routine. For example, a combined 51% of podcast listeners listen between 6 am and 2 pm. Find an ideal time to plug away.

Take Notes and Action Items

As you listen, jot down key takeaways and ideas for implementing what you’ve learned. This active engagement helps you retain information. It allows you to turn insights into actionable strategies for your business.

Discuss with Your Team

Share interesting episodes or insights with your team. This can spark valuable discussions and help generate new ideas for your business.

Experiment with Strategies

Don’t just listen passively – put what you learn into practice. Test new ideas and strategies in your business. Measure the results and refine your approach based on what works best for your specific situation.

Conclusion

E-commerce podcasts offer a wealth of knowledge and inspiration for business growth.

Whether you’re focused on B2C or B2B e-commerce, this list of the best e-commerce podcasts provides diverse options. They can help you stay ahead of industry trends and discover new strategies to elevate your e-commerce business.

Start exploring these podcasts today. Take the first step toward transforming your e-commerce venture.

Great advice means nothing without proper execution, so take the next step and launch your online store today! Explore our list of the best e-commerce hosting providers and choose a platform that sets your business up for long-term growth.

Next Steps: What Now?

Select Relevant Podcasts – Identify podcasts that focus on topics like E-commerce growth, digital marketing strategies, or customer experience.
Create a Podcast Website – Learn how to design a podcast website for your business to attract and engage a wider audience.
Take Actionable Notes – Jot down practical tips and strategies. Organize notes by relevance to your business and highlight areas where you can immediately implement changes.
Test and Optimize Strategies – Experiment with ideas from the podcasts. Monitor their impact on your business by tracking marketing metrics like engagement, sales, or customer satisfaction.